Content Marketing

The Clients

Indys Shoes - product: Indian flat shoes startup

Building Imagination - service: STEM subjects after-school clubs for kids stages 1-3

The Challenge

In spite of offering different products, both are startups in early stages, with budget constraints, that wanted help to kickstart their businesses' Branding and Content Marketing Strategies.

The Process

First, I study all their social media pages and website. I then write about what I think they would like their brand to be like, and the audience I believe their service most appeals to. After some research, I then make a quick list of the types of content/subjects their audience would like to see, to which platform.

I then go in for an interview with them to understand how much of my assumptions about what they want their brand to be and who their customer is was right.

purposed plan a Content Strategy and Guideline, and produce content for a month so I could help them have a solid reference and foundation, and could then work independently from there. first go in for an interview to understand what are their goal