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Isadora Taam
UX Research & Strategy
About me
Hello 👋
I'm Isadora, I'm a London based UX Researcher currently helping to make the work of our users in warehouses better as part of our end-to-end grocery shopping solution. I have a background in Architecture, Film & Digital Media and Marketing & Business.
I think of UX Research as a strategic agent in companies, and I'm enthusiastic about doing research collaboratively, working closely with stakeholders to meet business goals.
I'm a life-long learner, and I'm passionate about transferring skills from one field to another. I enjoy problem-spotting as much as solving, which drives me to Research and Strategy in product development. I enjoy working independently, but I love being part of a team that questions my assumptions and makes me think in different ways.
I'm curious about Human Behaviour, Psychology, Cognitive Sciences and Neuroscience, and I keep looking for new methods to better understand how humans navigate life.
I dream of technologies that give people their time back so they can do more of what they love, and that help them explore new ways of connecting with themselves and others.
Experience
UX Researcher
Ocado Technology
​Feb 2019 - Present
Branding & Content Marketing Strategist
Building Imagination
​Oct 2018 - Dec 2018
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Branding & Content Marketing Strategist
Indys Shoes
Aug 2018 - Oct 2018​
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Market Researcher
Mansfield Advisors - London, UK
​Feb 2018 - Jul 2018
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Digital Media Specialist
Ubatuba Açaí - Los Angeles, United States
Apr 2016 - Apr 2017
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Writing Assistant for TV project
Cine Group - Rio de Janeiro, Brazil
Mar 2015 - Jun 2015
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Product Design and Set Design Assistant
Music video for Johnny Hooker - Rio de Janeiro, Brazil
Mar 2015 - Jun 2015
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Research, Licensing & Post Production Intern
Conspiração Filmes - Rio de Janeiro, Brazil
Jan 2014 - Sep 2014
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Executive Production Intern
EH Filmes - Rio de Janeiro, Brazil
Jun 2013 - Dec 2014
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Entrepreneurial Project
After my graduation in International Marketing I worked on digital product that aimed to improve direct communication between Recruiting teams in universities in the UK and prospective students in China.
My toolkit
Research Methods
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User and Stakeholder Interviews
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Focus groups
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Surveys
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User testing
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Affinity Mapping
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Analytics
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User Personas
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User Journey Mapping
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Experience Mapping
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User Stories/ Jobs-To-Be-Done
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User flows
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Prototyping
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Workshops
Tools
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Sketch/Figma
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InVision/Proto.io
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Adobe InDesign
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Adobe Photoshop
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Adobe Illustrator
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Adobe Premiere
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Adobe Lightroom
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FinalCut Pro
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Google Analytics
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WordPress/Wix/Shopify
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MailChimp
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Miro
Methodology
Familiar with Agile and Kanban - open to learning new ones.
Languages
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English (Fluent)
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Portuguese (Native)
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Spanish (Advanced)
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French (Intermediate)
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HTML5/CSS (Basic)
Awards
Education
Digital Product Design
Experience Haus
2018
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MSc in International Marketing
Newcastle University London
Merit Award
2018
BA in Film & Digital Media
Pontifical Catholic University of Rio de Janeiro
1:1 - 93%
2017
BA in Film & Digital Media
University of California Santa Cruz​
2016 (Academic Exchange)
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BA in Architecture
Pontifical Catholic University of Rio de Janeiro
2012
Tier 1 Graduate Entrepreneur visa
Newcastle University
2019
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Business Excellence Scholarship
Newcastle University London
2017 - 2018
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Academic Performance Scholarship
Pontifical Catholic University of Rio de Janeiro
2012 - 2015